The New Corporate Social Responsibility

By Jose Almansa, CEO & Founder Welever

It is our mission to implement change in business culture. In our origins, human gatherings were organized in circles, around a fire. This equal distance from the center provided equal value to all members of the circle. Such holacracy fostered teamwork and the creation of leaders through merit, not by imposition.  

Unfortunately, this dynamic no longer remains in businesses. Instead, we have replaced it with a pyramidal structure. Under this hierarchy, the few at the top implement decisions that penetrate by imposition to the many at the bottom. During this top-down trajectory, we loose vision, transparency behind the decision-making and the many at the bottom loose capacity to utilize their creativity.

Welever is born as a solution to this problem. We believe in people and in their innate capacity to innovate. Thus, our fundamental mission is to empower individuals to invert the cultural business model to a bottom-up trajectory. By multiplying this effect across organizations, we can benefit from the vast creative and innovative capacities of its members.  

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Social Responsibility programs must act in the same way. They need to be centered around individuals and allow for their innate social commitment take charge of social development. Welever acts as the tool to empower people in their social endeavors. It offers members of organizations the opportunity to generate their own volunteering initiatives, giving them the leadership role as creators and organizers. They have now become intrapreneurs and intrannovators, and co-authors of the collective social impact of their organization. As a product, members have acquired a heightened sense of engagement and purpose in their organization.  

The implementation of our new CSR formula is not limited to an organization’s compulsory program. Instead, it offers a cultural change whereby idea generation comes bottom-up. This has impact internally: by fostering innovation and leadership, as well as externally: by catalyzing social impact in our communities.  The bottom-up trajectory will give voice to a vast number of people, allowing for their creative and innovative ideas to penetrate upwards. Assuming that organizations need to reinvent themselves in order to stay competitive, the bottom-up trajectory secures an injection of innovation to the organization.

The United Nations, in their Agenda for 2030, present 17 Sustainable Development Goals and ask public and private administrations to get involved. Welever is the answer to this challenge. All initiatives published in Welever are aligned with the SDGs. All institutions using Welever will therefore have the opportunity to measure their impact on the SDGs, all the while increasing internal satisfaction. We will be speaking a universal language between organizations, framed by SDGs and directed towards improving our world.