In this day and age, for a corporation to be part of a Social Responsibility Program is no longer a reality of a few, but a necessity for most. The benefits of this are many and vary amongst contributing to society and the environment as well as improving the reputation and image of your company, ensuring a great sense of transparency.
But… What do these social impact reports entail? Below, we will guide you through 7 tips to develop a top-notch report for your organization.
One: Make a sustainability analysis of your decisions
Whether you work on packaging products with plastic or on selling fairtrade products, a carbon footprint of one degree or another is always left. The question is, how are your commercial decisions negatively affecting your sustainability? It is vital to analyze your internal processes and understand how to define goals to make your company’s Corporate Social Responsibility program as efficient and realistic as possible.
Two: Get informed on the best corporate social responsibility actions out there
We are all very familiar with good causes to include as part of our CSR program: donating money to fight cancer, supporting countries under catastrophes, or giving extra change to causes that we, often times, cannot remember. There are a vast number of different options to incorporate into your CSR program that we are not aware of that can resonate with ones corporate image or personality much more. Get informed and include them in your program.
Three: Establish your social policy, actions, and goals
After having defined the previous steps, it is time to define that what, why and how’s. Changing ones company to incorporate a CSR program from cero is no easy task unless you’re a team of two, so defining an implementation strategy will come in handy to ensure that there is a gradual and positive implementation of the program.
Four: Spread the motivation
To do good, we need personal, intrinsic motivation. In order to motivate a team, the same has to be done, but one has to be realistic: not all employees share the same preferences and values and we would not want to enforce social actions on our employees. This must not be an obligation, but a desired act of kindness and generosity. Therefore, the CSR program must ensure that employees feel a sense of belonging to the social actions they engage with.
Five: Continuous analysis
Here is where the social impact reporting comes in, ok? We are very used to establishing KPIs for all departments, and we need to ensure that we have the same level of meticulousness with the CSR department. For that, leaders of corporate social responsibility must establish a detailed follow-up of what has been done, the impact generated, etc. This will be the best starting point to prepare a top-notch social impact report.
Six: Write the report
Now its time to sit down and write the report. Here, you will have to put together all the information you have collected: CSR activities participated in, employee activity, the impact generated… It will take a significant amount of work and dedication but it must be done with the same degree of attention with which financial reports are done with.
Seven: Dismiss the previous six steps
Wait, what? Well, we have a better solution to avoid this amount of work, and it is more than a great solution, it is a very powerful Movement. We introduce to you Welever, a solution for corporate social responsibility management that you and your entity need. Through it, you can manage your social goals and obtain complete impact reports. With it, your employees become agents of change as they are the creators of the social initiatives or are able to choose the initiatives that they feel close to. All social action is classified by the Sustainable Development Goals (SDGs) to ensure that we are collaborating with the UN’s 2030 Agenda.
It sounds good, right?